Mortuary Guide
The Mortuary Guide (MORTUARYGUIDE.COM) provides an online platform that connects purveyors to consumers of funeral home services and other
services in the mortuary industry including flowers, urns, pre-planning and insurance services, etc. (collectively, known as the
“Services”), which Services
are accessible at and any other websites through which MORTUARYGUIDE.COM (AAP Internet) makes the Services available
(collectively, the
“Platform” or “Site”) and as an application for mobile devices (the “Application”).

This Privacy Policy is intended to inform you about how we treat the information that we process about you. Please also read carefully our
Terms of Service.
If you do not agree to any part of this Privacy Policy, then we cannot provide the Platform or Services to you, and you should stop accessing the web site.


Information that you give us - We receive, store and process information that you make available to us when accessing or using our Platform and Services.
Examples include when you:

  • Fill in any form on the Site, such as when you request to be contacted, when you submit (or update) a Listing, or initiate your Advertiser Account.
  • Access or use the Platform, such as to search for a Funeral Home or Cemetery, order or link to  any associated services that may be available (such
    as Flowers, Urns or Pre-planning services, etc.), or post comments or reviews.
  • Link your account on a third party site (e.g. Facebook) to your Account, in which case we will obtain the information that you have
    provided to the third party site, to the extent allowed by your settings with the third party site and authorized by you.
  • Communicate with

Mobile Data
When you use certain features of the Platform, in particular our mobile applications we may receive, store and process different types of information about
your location, including general information (e.g., IP address, zip code) and more specific information (e.g., GPS-based functionality on mobile devices
used to access the Platform or specific features of the platform). If you access the Platform through a mobile device and you do not want your device to
provide us with location-tracking information, you can disable the GPS or other location-tracking functions on your device, provided your device allows you to
do this. See your device manufacturer's instructions for further details.

Log Data
We may also receive, store and process Log Data, which is information that is automatically recorded by our servers whenever you access or use the
Platform, such as your IP Address, the date and time you access or use the Platform, the hardware and software you are using, referring and exit pages
and URLs, the number of clicks, pages viewed and the order of those pages, and the amount of time spent on particular pages.

Cookies and other Tracking Technologies uses cookies and other similar technologies, such as mobile application identifiers, on the Platform. We may also allow our business
partners to use their cookies and other tracking technologies on the Platform. As a result, when you access or use the Platform, you will provide or make
available certain information to us and to our business partners.
While you may disable the usage of cookies through your browser settings, we do not change our practices in response to a "Do Not Track" signal in the
HTTP header from your browser or mobile application. We track your activities if you click on advertisements for on third party platforms
such as search engines and social networks, and may use analytics to track what you do in response to those advertisements.
We may, either directly or through third party companies and individuals we engage to provide services to us, also continue to track your behavior on our
own Platform for purposes of our own customer support, analytics, research, product development, fraud prevention, risk assessment, regulatory
compliance, investigation, as well as to enable you to use and access the Platform. We may also, either directly or through third party companies and
individuals we engage to provide services to us, track your behavior on our own Platform to market and advertise our services to you on the Platform and
third party websites. Third parties that use cookies and other tracking technologies to deliver targeted advertisements on our Platform and/or third party
websites may offer you a way to prevent such targeted advertisements by opting-out at the websites of industry groups such as the Network Advertising
Initiative ( and/or the Digital Advertising Alliance ( You may also be able to
control advertising cookies provided by publishers, for example Google's Ad Preference Manager ( Please
note that even if you choose to opt-out of receiving targeted advertising, you may still receive advertising on or about the Platform – it just will not be tailored
to your interests.
Third parties may not collect information about User’s online activities on the Platform except as described in this policy and our Cookie Policy.

Third Party Social Plugins
Our Platform may use social plugins which are provided and operated by third party companies, such as Facebook. As a result of this, you may send to the
third party company the information that you are viewing on a certain part of our Platform. If you are not logged into your account with the third party company,
then the third party may not know your identity. If you are logged into your account with the third party company, then the third party may be able to link
information about your visit to our Platform to your account with them. Similarly, your interactions with the social plugin may be recorded by the third party.
Please refer to the third party's privacy policy to find out more about its data practices, such as what data is collected about you and how the third party uses
such data.


We use, store and process Information about you for the following general purposes:

  • To enable you to access and use the Platform.
  • To operate, protect, improve and optimize the Platform and the User experience, such as to perform analytics, conduct research, personalize or
    otherwise customize your experience and for advertising and marketing.
  • To help create and maintain a trusted and safer environment on the Platform and Services, such as fraud detection and prevention, conducting
    investigations and risk assessments and verifying the address of your Listings and User inquiries.
  • To send you service, support and Advertiser Inquiry messages, reminders, technical notices, updates, security alerts and information requested by

We are continuously implementing and updating administrative, technical, and physical security measures to help protect your information against
unauthorized access, destruction or alteration. However, no method of transmission over the Internet, and no method of storing electronic information, can
be 100% secure. So, we cannot guarantee the absolute security of your transmissions to us and of your information that we store.


If undertakes or is involved in any merger, acquisition, reorganization, sale of assets or bankruptcy or insolvency event, then we may
sell, transfer or share some or all of our assets, including your information. In this event, we will notify you before your information is transferred and
becomes subject to a different privacy policy.


You may submit, review, update, correct or delete your listing information on the web site. If you would like to correct your information or
cancel your Free Listing or your Advertiser Listing and/or Account entirely, you can do so by contacting us at


The Platform will contain links to other websites not owned or controlled by does not have any control over third
party websites. These other websites may place their own cookies, web beacons or other files on your device, or collect and solicit information from you.
They will have their own rules about the collection, use and disclosure of information. We encourage you to read the terms of use and privacy policies of the
other websites that you visit.


We may change how we collect and then use information at any time and without prior notice, at our sole discretion. We may change this Privacy Policy at
any time. If we make material changes to the Privacy Policy, we will notify you either by posting the changed Privacy Policy on the Platform or by sending an
email to you. We will also update the "Last Updated Date" at the top of this Privacy Policy. If we let you know of changes through an email communication,
then the date on which we send the email will be deemed to be the date of your receipt of that email. It's important that you review the changed Privacy
Policy. If you do not wish to agree to the changed Privacy Policy, then we will not be able to continue providing the Platform and Services to you, and your
only option will be to stop accessing the Platform and Services.

COOKIE POLICY uses "cookies" in conjunction with the Platform to obtain information. A cookie is a small data file that is transferred to your device (e.g.,
your phone or your computer) for record-keeping purposes. For example, a cookie could allow the Platform to recognize your browser, while another could
store your preferences and other information. Your browser may allow you to set how it handles cookies, such as declining all cookies or prompting you to
decide whether to accept each cookie. But please note that some parts of the Platform may not work as intended or may not work at all without cookies. cookies and third party cookies may place our cookies on your device via the Platform. Accordingly, our Privacy Policy will apply to our treatment of the information we
obtain via our cookies.
We may also allow our business partners to place cookies on your device. For example, we use Google Analytics for web analytics, and so Google may
also set cookies on your device.

Other technologies
The Platform may also use other technologies with similar functionality to cookies, such as web beacons and tracking URLs to obtain Log Data about
Users. We may also use web beacons and tracking URLs in our messages to you to determine whether you have opened a certain message or accessed
a certain link.

Uses for cookies - uses cookies for a number of purposes, such as the following:
  • To enable, facilitate and streamline the functioning of the Platform across different web pages and browser sessions.
  • To simplify your access to and use of the Platform and make it more seamless.
  • To monitor and analyze the performance, operation and effectiveness of the Platform, so that we can improve and optimize it.
  • To show you content (which may include advertisements) that is more relevant to you.

Disabling Cookies
Most browsers automatically accept cookies, but you can modify your browser setting to decline cookies by visiting the Help portion of your browser's
toolbar. If you choose to decline cookies, please note that you may not be able to sign in, customize, or use some of the interactive features of the Platform.

Changes to this Cookie Policy
We can change this Cookie Policy at any time. If we make material changes to the Cookie Policy, we will let you know either by posting the changed Cookie
Policy on the Platform or by sending you an email. It's important that you review the changed Cookie Policy. If you do not wish to agree to the changed
Cookie Policy, then we cannot continue to provide the Platform to you, and your only option is to stop accessing the Platform.


If you have any questions about this Privacy Policy, please contact MORTUARYGUIDE.COM at
Mortuary Guide
Last Updated: November 30, 2015
At The Mortuary Guide (, your privacy is important to us.
To better protect your privacy the following notice explains the information we collect, how it is used, how it is safeguarded, and how to contact us if you have
any concerns.
© 2015 All Rights Reserved.